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Sparkle + Stone is now Independent Mountain Jewelry Co.
Erin Trumble
So much is uncertain in the world right now. Changes have been made in our lives to adapt to the ever uncertain situations. From a business standpoint, people are pivoting and moving in new directions, and companies are taking a stand for what they truly believe in, ethically.
With that being said, I’ve decided that Sparkle + Stone needs a face-lift. A few months ago, it was brought to my attention that there was another jewelry company out there operating under the name Sparkle and Stone. The woman running this business is an independent sales consultant for a MLM called Paparazzi. Before I go any further in this story, I want to clearly state that I am in no way speaking poorly about this company or their ethics. However, the basis of their company is the antithesis of the way I choose to operate mine.
For months I’ve been going back and forth about how to handle this situation. I really tried to not let it bother me, and kicked myself a bunch of times for not trademarking the name properly….like I absolutely should have! And then it happened….my worst fear in this entire situation. We were confused. I was contacted on IG by someone telling me that they had followed the “other Sparkle and Stone” on accident. They had realized quickly that it was not the correct company that they had been searching for due to the extreme difference in style and quality of the other jewelry.
You see, those two words, right there, are exactly what sets our two companies apart. The core values of my company are to always offer a unique style of jewelry, that is made by my hands, to last you a lifetime. When I tell you something is one of a kind you can be certain that there isn’t a factory in China mass-producing thousands more, just like it. You can treasure the fact that it is uniquely yours.
All of that being said, I’m looking at this as the perfect opportunity to freshen up the name of my company to something that more closely aligns with my core values. To be honest “Sparkle + Stone” sort of accidentally became the name of my business and I never truly felt super closely connected with it.
I am very excited to share my new name with you and promise that it’s the only thing that’s changing. You can still expect every other aspect to stay the same as Independent Mountain Jewelry Co. moves into this new phase of life.
I will be slowly transitioning from Sparkle + Stone to Independent Mountain Jewelry Co. over the course of the next few months. The logo and look of the company will stay exactly the same, but our IG handle, Facebook page, and website will be changing over the next few weeks. I look forward to the new identity of my beloved little company and have some new pieces to share with you soon as well.